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law firm marketingLawMarketing Discussion List FAQ (Frequently Asked Questions)

Welcome to the LawMarketing Discussion List

The purpose of our discussion list is to compare notes and exchange information, so that we can be more effective in our jobs of promoting law firms. This is the place where you will find the newest ideas and most seasoned insight on every law firm marketing topic under the sun.

As a member, you will get about 5 to 15 E-mail messages a day from the discussion list. As a discussion list member, you agree to follow the following rules and you acknowledge that list owner, the Law Firm Marketing Institute, has the right to enforce them in its sole discretion. This means that if you, or anyone using your membership, violate the discussion list rules, we may take action against your account. This can range from a friendly warning to the termination of your account. (In the old days, someone would come over, tear your arm off and beat you with the bloody stump, but we've grown with the times.)

This is a nationwide discussion group. Please be careful what you say because you never know who's reading your message. Kindly note that we are NOT affiliated with the Legal Marketing Association.



I can't log in to my account. The Listserv Web site doesn't recognize me.

What is happening is that the Web interface at www.LawMarketing.biz is recognizing you by an old account or other email address you used. The Web system reads a "cookie" file placed on your hard drive to do this. Accordingly, you must clear off the cookies from your computer. To do this:

  1. Open Internet Explorer.
  2. Click on Tools, then Internet Options.
  3. In the Temporary Internet Files section, click on Settings.
  4. On the next screen, click on the View Files button.
  5. You'll see your cookies; there will be hundreds. Highlight them all (using Ctrl + A) and delete them all.
  6. Click OK to close all the screens.
Now go to the Listserv site: www.lawmarketing.biz and you'll be able to log in.

If you are on a MAC with Internet Explorer 5.0: In this version, the directions for deleting Cookies are as follows:

On top menu bar, go to Edit, then Preferences, then scroll down to Receiving Files, then Cookies under that. Then you highlight and delete specific ones or all as needed.



How to Send a Message

You must send your first message to the group within a few days of joining. To send a message to all the members of the LawMarketing Listserv, just address an email to: lawmarketing@lawmarketing.biz

This is called "sending mail to the list," because you send mail to the discussion list computer, which distributes a copy to all other members.

In your first message, tell us about yourself, your work and your favorite color, and then ask a question involving law firm marketing -- something you're working on now. Finally, sign your first message in the following format:

    Your Name
    Title
    Firm/Employer
    Mailing Address
    E-mail Address
    Tel/Fax Nos.

How to Switch from Individual Messages to a Once-A-Day Digest

If it seems that there are too many messages per day to read, you can change your delivery settings so that you get a once-a-day digest of the previous day's messages. To switch from getting Individual Messages to a Daily Digest of messages:

  • Go to www.lawmarketing.biz and click on Member Login.
  • Scroll down and change Subscription Type to one of the digest choices.
  • Scroll down to click on Update Options and your instructions are executed.

How to Temporarily Suspend E-Mails
All member accounts are self-managed on the Web. When you are away from the office, you can suspend delivery of messages temporarily. To put your e-mails on hold:

  • Go to www.lawmarketing.biz and click on Member Login.
  • Scroll down to Miscellaneous and check the box Mail delivery disabled temporarily.
  • Scroll down to click on Update Options.

What to do when your E-Mail address changes

  1. Go to www.lawmarketing.biz and click on Member Login.
  2. Click on Your Settings and Membership Directory
  3. Right under your name, find the line "Your e-mail address:Change Email Address Here
  4. Click on "Change Email Address Here."

How to Read the Archives

  • Go to the Listserv site: www.lawmarketing.biz
  • Click on the LawMarketing Listserv or Strategic Marketing Listserv tab.
  • Click on the Read Messages button at the top.
  • Click on the Read Messages button in the middle of the page.

    You can search by keyword, subject, author or date. To see the latest messages, type "today" as the date range in the "Since" box.

How to quit the Listserv and cancel your member ship. To discontinue your membership:

  • Go to the Listserv Web site, http://www.lawmarketing.biz.
  • Click on the LawMarketing Listserv or Strategic Marketing Listserv tab.
  • Click on the Manage Account.
  • Click on the Your Settings button.
  • At the very bottom of the page, click on the gray button "Unsubscribe (Cancel Membership)"


LawMarketing Rules

We are a discussion list of professionals and expect members to act accordingly.

  1. You don't really have to tell us your favorite color. But if you do, we'll know you didn't read these rules.
  2. Every message posted to the discussion list is off-the-record, confidential and not-for-attribution. The content available through the discussion list may be displayed, reformatted and printed for your personal, non-commercial use only. You agree not to reproduce, retransmit, repost, distribute, sell, publish, broadcast, create derivative works from, perform, or in any way commercially exploit any of the content, or infringe upon trademarks or service marks displayed or received through the discussion list, including but not limited to others in the same company or organization, without our express prior written consent.
  3. Don't send personal messages to the entire discussion list. Ordinarily, press "reply" to send a message to all members. Press "forward" to send a private message, and type the person's E-mail address in the "TO" box.
  4. When posting a job opening you must include what the position pays. The discussion list is a gathering of colleagues, and our custom and practice is to inform each other of the important financial aspects of a job.
  5. Type in your real name at the end of every message.
  6. Self-promotion of your business is not allowed. Advertising and promotion of commercial services are not permitted in E-mail messages. For information about paid advertising, please contact Larry Bodine at 630.942.0977.
  7. When you leave on vacation, please use the Listserv web site (www.LawMarketing.biz) to temporarily suspend delivery of messages. See How to Suspend E-Mails. Do NOT set up an automatic message that sends out e-mail that you're not in the office. This starts an endless loop of e-mail with the discussion list computer.
  8. The following actions, among others, may result in removal of messages and/or termination of your membership: Using the service for illegal purposes or for the transmission of material that is unlawful, harassing, libelous, invasive of another's privacy, abusive, threatening, harmful, vulgar, obscene, tortious or otherwise objectionable.
  9. Members who neglect to introduce themselves on the discussion list or who fail to identify their name, address, phone, etc., may be terminated.
  10. The Law Firm Marketing Institute assumes no responsibility for the accuracy, currency, completeness or usefulness of information in any material on the discussion list and it does not endorse any opinions or recommendations posted by members. You should exercise discretion and skepticism before relying on information in messages, because it may be incorrect or misleading.

If You Are Having Difficulty

    Please e-mail Memership Director Laura Kresich at lkresich@lawmarketing.com,  and state the words "Listserv Question" in the Subject line.

Updated January 14, 2008