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Confronting the Client Value Rebellion and How You Can Prosper in 2010
Based on the economy, budget pressures and the ACC

BOOKS
How Marketing Can Help Lawyers Make More Money
Marketing is still not highly regarded by modern law firms. This is especially true for solo and mid-sized firms,
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Social Media for Lawyers: The Next Frontier
The world of legal marketing has changed with the rise of social media sites such as Linkedin, Twitter, and
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The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Development Management
How can attorneys reach new clients on the Internet? Written by veteran attorney and Internet entrepreneur Jeff Lantz, this
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The Little Black Book: A Lawyer's Guide to Creating a Marketing Habit in 21 Days
21 Days. That's how long it takes to create a new habit. In her new book, The Little Black
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Selling in Your Comfort Zone: Safe and Effective Strategies for Developing New Business
Selling is an important skill because it can bring you greater income, security, power, new friendships, intellectual stimulation, emotional
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Business Development for Lawyers: Strategies for Getting and Keeping Clients
Whether you’re launching a practice or trying to expand your book of business, this new guide gives you the
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Create A Marketing Habit Log
A companion to Paula Black’s well-received The Little Black Book… A Lawyer’s Guide To Creating a Marketing Habit in 21
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Legal Business Development: A Step by Step Guide
This book will help lawyers at large and mid-sized firms to get immediate and practical results from their limited
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Partner Departures and Lateral Moves: A Legal and Ethical Guide
Once it was the exception for a partner to leave a firm. Now "the revolving door" of partner departures
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The Law Firm Associate's Guide to Connecting with Your Colleagues
The second volume in the Law Firm Associate's Development Series will help associates learn how to effectively work together
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The Law Firm Associate's Guide to Personal Marketing and Selling Skills
By Beth Marie Cuzzone and Catherine Alman MacDonagh This is the first volume in ABA's new groundbreaking Law Firm
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The Little Black Book on Law Firm Branding and Positioning for Small to Mid-size Law Firms
The Little Black Book on Law Firm Branding and Positioning, written by Paula Black has been named the 2006
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The Little Black Book on Law Firm Marketing and Business Development...Everything a Managing Partner Needs to Know
The Little Black Book on Law Firm Marketing and Business Development is by Paula Black, author of the award-winning
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Best Practices In Building Your Personal Network - for Attorneys
"This is by far the most complete, helpful and practical personal marketing book I have ever read. It is
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Marketplace Masters: How Professional Service Firms Compete to Win
By Suzanne C. Lowe, 272 pages.In today’s knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, advertising agencies,
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Marketing Success Stories: Conversations with Leading Lawyers, 2d Edition
What Really Works? There are plenty of marketing theories and strategies available today. But what really works and what
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Marketing the Legal Mind
Marketing the Legal Mind offers a new conceptual framework in which to understand the business of law firm marketing.
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The Essential Guide to the Best (and Worst) Legal Sites on the Web, Second Edition
New Edition! Revised and Expanded! Every second spent on the Internet searching for the right resource is time away from
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Best Practices of Legal Marketing
The Best Practices of Legal Marketing by Allan S. Boress and Michael G. Cummings offers you a step-by-step approach
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Moderating to the Max
Moderating to the Max  A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews Moderating to the Max provides
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Knowledge Management and the Smarter Lawyer
NEW!If you're implementing a KM program at a law firm or legal department, large or small, there's almost nothing
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The Mirrored Window - Focus Groups from a Moderator's Point of View
The Mirrored Window -- Focus Groups from a Moderator's Point of View Whether you're looking at using focus groups for
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Marketing Insights to Help Your Business Grow
Marketing Insights to Help Your Business GrowEvery eight seconds during an average American business day someone starts another business.
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Letters for Lawyers: Essential Communications for Clients, Prospects, and Others 2nd Edition
Save time and simplify your office routine! Frequent, effective written communication is vital to the successful practice of law.
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Through the Client's Eyes: New Approaches to Get Clients to Hire You Again and Again
This newly revised edition covers every aspect of the lawyer-client relationship, giving sound advice and fresh ideas on how
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Marketing Success Stories: Conversations with Leading Lawyers, Second edition, by Hollis Hatfield Weishar and Joyce K. Smiley
What Really Works? There are plenty of marketing theories and strategies available today.  But what really works and what doesn’t—especially
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The Lawyer's Guide to Extranets by Mark Tamminga and Douglas Simpson
Extranets are simply a way of linking two parties together securely, generally over the Internet. An extranet can be
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Lawyer's Guide to Marketing on the Internet, ThirdEdition by Siskind, Klau & McMurray
By Gregory H. Siskind, Richard P. Klau and Deborah McMurray In today's competitive environment, it is critical to have
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A Merger of Equals by Debra Snider, Esq.
A Merger of Equals is a fast-paced, incisive love story set against the backdrop of the business world. It's
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Attorney & Law Firm Guide to The Business of Law by Ed Poll
Do you want to: Be more successful by design than by accident? Be more profitable? Attract more clients? Have your
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Bids, Tenders and Proposals: Winning Business Through Best Practice
Whether you are engaged in professional services, consultancy or research, knowing how to write a tender is an essential
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Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
  What do Coca-Cola, McDonalds, IBM, Microsoft and Virgin have in common? Yes, they are all global giants striding successfully
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Bringin' in the Rain: A Woman Lawyer's Guide to Business Development
In Bringin' in the Rain, Sara Holtz taps into her extensive experience as a business development coach to lawyers
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Courting Your Clients: the Essential Guide to Legal Marketing
Courting Your Clients is a comprehensive “how to” reference guide that tells you what works and what to avoid
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Effective Yellow Pages Advertising for Lawyers: The Complete Guide to Creating Winning Ads
By Kerry Randall Yellow Pages advertising is very competitive, highly regulated, and sometimes complicated. Many lawyers advertise in the
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Ethics in Public Relations : A Guide to Best Practice
Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the
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Flying Solo: A Survival Guide for the Solo and Small Firm Lawyer, Fourth Edition
Following is a review of Flying Solo:  A Survival Guide for the Solo and Small Firm Lawyer, that will be
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How To Become A Thought Leader
This report includes: 100 Pages of expert analysis on how to become a thought leader in your field 95
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How to Capture and Keep Clients: Marketing Strategies for Lawyers (Audio CDs and Book)
Ever try to run a law firm without clients? Your first job as a lawyer is to capture and
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How to Get and Keep Good Clients, Second Edition
Best-selling author and acknowledged marketing expert Jay Foonberg gives time-proven tips and techniques that you can use for long-range
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How to Start and Build a Law Practice - Millennium Fourth Edition by Jay G. Foonberg
Now in its Fourth Edition, How to Start and Build a Law Practice has been completely updated and expanded.
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Lawyer's Guide to Palm Powered Handhelds
From Robert Ambrogi's LawSites blog:I've used a Palm for years, but never realized how underusing it I was until
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Marketing and Legal Ethics, Third Edition by Will Hornsby
From electronic marketing to advertising to public relations, the opportunities to market your legal services abound. Marketing and Legal
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Marketing Professional Services in Asia
Marketing law and other professional services in Asia is different to that of the Western world. If you are
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Marketing to the Mindset of Boomers and Their Elders
Marketing to the Mindset of Boomers and Their Elders Using Psychographics and More to Identify and Reach Your
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Maximizing Law Firm Profitability: Hiring, Training and Developing Productive Lawyers
Become a more effective, more productive manager and lawyer.   Recruit and develop lawyers who will be both successful and satisfied
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Persuasive Computer Presentations: The Essential Guide for Lawyers
Anyone can give a presentation.Not everyone can give an effective and persuasive presentation. Studies show that people retain only
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Secrets of the Business of Law By Edward Poll
Secrets of the Business of Law: Successful Practices for Increasing Your Profits! Provides attorneys and law firms specific and
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Solo By Choice - How to Be the Lawyer You Always Wanted to Be
More and more unhappy large-firm lawyers are thinking seriously about going out on their own these days. Until now,
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Some Assembly Required: A Networking Guide for Women
Co-authored with marketing expert Marny Lifshen, this book is focused on assisting women to find more success with their
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Some Assembly Required: How to Make, Grow and Keep Your Business Relationships, 2d Edition
The second edition of Thom Singer's highly acclaimed networking manual has been updated with fresh content, but remains true
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Taming The Beast - Success with Difficult People
This exciting new book shows you: How to communicate effectively with difficult and challenging people Skills for turning adversaries
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The ABC's of Networking
Building your business network of professional contacts can be as easy as A-B-C.   The little things you do make
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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Advertisers, media planners and market researchers have been trying for many years to measure the effectiveness of advertising, and
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The Busy Lawyer's Guide to Success: Essential Tips to Power Your Practice
Busy lawyers do not have dozens of extra hours to conduct research looking for new tips and ideas to
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The Essential Little Book of Great Lawyering by Jim Durham
Good things do indeed come in small packages. This is the case with the new 53-page pocketbook by marketer
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The Integration Imperative
When it comes to competing effectively, achieving financial success and delivering optimal client service, professional and B2B firms keep
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The Lawyer's Field Guide to Effective Business Development
Long-term, profitable client relationships form the foundation for the enduring success of any law firm. Winning and retaining long-term,
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The Lawyer’s Guide to Practice Management Software Systems
Learn how to successfully implement a practice management system in your law firm.What can practice management systems software do
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and
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The Trade Show Reader, Volume 1
It Takes More Than a Display and a Handshake To Sell at a Trade ShowTrade shows ARE different. This
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ValueSelling: Driving Up Sales One Conversation at a Time
ValueVision Associates President and CEO Julie Thomas writes the book on ValueSelling.   For more than 20 years, sales professionals have
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Virtual Law: Navigating the Legal Landscape of Virtual Worlds
This book is an introduction to the emerging and fascinating world of virtual law. It examines current cases and
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Inside/Outside: How Businesses Buy Legal Services by Larry Smith
What do buyers of legal services care about? What influences their decision to retain one firm and not another?
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Legal Marketer's Deskbook by John T. Duffy
It's all about gaining clients. More than ever law firm marketing is a necessity in today's competitive environment. Everyone,
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Marketing the Law Firm: Business Development Techniques by Sally J. Schmidt
By Sally J.  Schmidt "A recipe for success in today's competitive economic environment."           - Of Counsel Protect and enhance your bottom
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