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Learn what clients are buying from law firms and find out about the "report card" that you don't see from your clients in this recording of our originial live webinar. Corporations share these report cards with each other, without notifying the law firms. Researchers Rob Thomas and Bernadette Bulacan of Serengeti Law interviewed hundreds of corporate in-house lawyers to learn how you can capitalize on trends in management of outside law firms, expose the “reports cards you don’t see,” and give specific tips on how your legal team can earn favorable ratings to generate new business.
When your law firm sends an invoice electronically to a client, did you know that your client will run it through sophisticated project management software and create a report card about your firm? Then your client will share this secret report card with other companies!
We'll show you how to get an A+ that generates new files and revenue.
More than 400 in-house legal departments will use the data in your bills to measure your performance. They will track your project’s staffing, duration, cost, budget, and results. Their systems show actual costs and results vs. what you predicted. Corporations will compare your numbers with those of their other law firms handling similar projects. Then your clients will periodically evaluate you and share your evaluations with others in their law department, as well as potential clients in other law departments.
Purchasers will receive a .WAV file of the original live presentation and a PDF copy of the slides used in the program.
Don't miss out! Order your copy now.
Most law firms don’t know about the systems that their corporate clients are using to select and retain outside counsel, as well as to evaluate their ongoing performance. As a result, they miss strategic opportunities to stand out from the competition. This presentation will:
- Identify emerging trends in how in-house counsel are managing work with outside counsel, collected from 400 legal departments annually.
- Expose the “reports cards you don’t see” and other data used by in-house counsel to select, retain, and evaluate top-performing outside counsel;
- Deliver specific tips on how your legal team can earn favorable ratings that will help generate new business for you and your firm.
TOPICS COVERED
- Providing service that sets you apart
- Identifying new marketing opportunities with clients
- Earning favorable ratings that will help generate new business for you and the firm
- Discovering the data that E-billing and matter management systems collect about your performance
- Understanding the systems and processes used by clients
- Ensuring staffing meets with client expectations
- Using early case assessments and budgets to boost your grade.
- Knowing what in-house counsel want, and don’t want, from law firms.
- Using alternative fees to improve your report card.
WHO CAN BENEFIT FROM THIS RECORDING
- Managing partners, members of law firm executive committees and members of management committees that want to keep and grow revenues from corporate clients
- Marketing partners who want to advise their partners and practice group leaders on how to get an A+ on your client's report card.
- CMOs, Marketing Directors and marketing professionals who market to corporations, support lawyers in business development and draft RFP responses to win new business.
Purchasers will receive a .WAV file of the original live presentation and a PDF copy of the slides used in the program.
Don't miss out! Order your copy now.
PROGRAM FACULTY
 Rob Thomas, Serengeti Vice President Strategic Development. Rob is a widely published authority and frequent speaker on the use of technology for collaboration and the measurement of attorney performance.
He led the creation of the annual Association of Corporate Counsel (ACC)/Serengeti Managing Outside Counsel Survey, and for the past nine years has written the 170+ page report analyzing the latest trends in how law departments are managing their work with outside law firms.
Prior to joining Serengeti, Rob had more than 20 years of diverse experiences as a practicing attorney, first at Bogle & Gates and then as managing partner of Stokes Lawrence. Rob received his undergraduate degree with honors and Phi Beta Kappa from Princeton University. His law degree is from Stanford Law School, where he was a member of the Stanford Law Review.
 Bernadette Bulacan, Serengeti Asst. General Counsel. Bernadette joined Serengeti after ten years of private practice in Washington. Prior to joining Serengeti, Bernadette was a shareholder at Graham & Dunn, where she was the team leader of the firm’s Emerging Companies and Entrepreneur practice group. Bernadette started her practice advising start-up technology companies with Venture Law Group, a Silicon Valley firm.
She is responsible for developing Serengeti programs for corporate legal departments and law firms, through relationships with professional organizations, corporate counsel organizations and industry publications. Bernadette received her undergraduate degree from Yale University and her law degree and LL.M (Tax) from the University of Washington.
About Serengeti. Serengeti is the most widely used legal electronic invoicing and matter management system, currently with over 100,000 users in 180 countries. Serengeti includes electronic bill processing, online document and contract management, automated budget management,  and performance tracking. In-house counsel create customized management reports online to analyze trends in spending, track budgets and results, and create performance benchmarks. More information is available at: www.serengetilaw.com.
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