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21 Days. That's how long it takes to create a new habit. In her new book, The Little Black Book: A Lawyer's Guide To Creating A Marketing Habit In 21 Days, Paula Black puts those numbers to work, helping attorneys jump start their marketing habit. Combining her own marketing knowledge with thoughtful wisdom from veteran attorneys, Paula has created a guidebook designed to not only advise but to inspire.
You know the importance of marketing. You understand the things you need to do on a daily basis to keep up your business, to bring in new clients, and to let people know what you do and how well you do it. But you get busy. You get caught up in billable hours and marketing efforts get put aside. That stops today!
Think about how your business would grow and prosper if you made the commitment to Do Something Every Single Day.
Every lawyer has the ability to be a great marketer. You just need a little guidance. By starting slow and taking small steps, anyone can form a marketing habit. It’s easier than you think.
You will learn:
- How to develop your marketing habit in just 21 Days.
- The value of nurturing client relationships with small gestures.
- Secrets to building a referral base.
- How to set marketing goals you can realistically achieve.
- Where you need to focus your marketing efforts to get the most impact.
- How to make marketing sense of clubs and organizations.
- The importance of creating an individual marketing plan.
- Pearls of Wisdom from veteran attorneys.
- The best way to create and package your marketing materials.
- Rules for turning your attorney bio into a marketing tool.
- Smart tips for marketing within your firm.
- Tips to evaluate and improve your client service.
New and seasoned attorneys will be inspired to DO SOMETHING EVERY SINGLE DAY.
Click here to purchase the Create a Marketing Habit Log, a companion to The Little Black Book that will help you track your progress.
Reviews
"While all of Paula Black’s books are great, I was particularly enthused when I heard she was writing The Little Black Book: A Lawyer’s Guide to Creating a Marketing Habit in 21 Days. All too often attorneys forget that, while it is a profession, the law practice is also a business, and all businesses need a consistent approach to marketing their product or service. The benefit of A Lawyer’s Guide is that it provides a clear, concise approach to building a marketing habit. It is a great resource, whether you have been practicing 30 years or 30 days!"
— Douglas L. Waldorf, Jr., Esq., Shareholder at Henderson Franklin, USA
"We offer, through our TAG Academy, through our conferences and as part of our Professional Skills Course, many programs to help our member firm lawyers with their marketing. The Little Black Book: A Lawyer’s Guide to Creating a Marketing Habit in 21 Days is a convenient, usable and indispensable compilation of the best of what we teach. It should be on every lawyer’s desk from their first day in practice and referred to daily."
— Robert Sattin, Esq., President of TAGLaw, USA
"Practical and creative, Paula Black’s Little Black Book offers lawyers tangible ideas to build relevant business development practices into their daily routines. As life gets busier and professionals are under increasing pressure to achieve billing targets in a down market, Ms. Black reminds us of the essential components required to run a competitive, service-oriented legal practice. She provides easily executed actions to pave the way to success. She encourages us to remember what is really important to our clients: listening to their needs, understanding their business and delivering exceptional client service."
— Richard P. Attisha, Esq., Partner at Harper Grey, Canada
"Successful law firms and rainmakers are those that market themselves effectively even when dealing with the normal press of business. The Little Black Book: A Lawyer's Guide To Creating A Marketing Habit provides a roadmap that builds effective marketing practices into day-to-day activities. The strategies Paula has outlined in her book help attorneys to achieve marketing goals by integrating simple steps that support large scale initiatives. Her tips can create behavioral changes that are achievable."
— John C. Sumberg, Esq., Managing Partner at Bilzin Sumberg, USA
"I have know Paula for more than 20 years and am constantly amazed by her ability to make complex matters seem easy . Her new book on lawyer marketing has a number of important tips, which are presented in a simple manner for maximum results. She makes the essential fun."
— John W. Kozyak, Esq., Founding Partner of Kozyak Tropin & Throckmorton, USA
"In today's competitive environment, no law firm can prosper without an effective marketing program. In simple, yet compelling terms, Paula Black's new book, The Little Black Book: A Lawyer's Guide to Creating a Marketing Habit in 21 Days uses excellent graphics and an easy to read format to explain the principles of forming better relationships to attract new clients and to better relate with existing clients. A few minutes a week with these "pearls of wisdom" will pay big dividends."
— Frank M. Young, III, Esq., Founder of Haskell Slaughter Young & Rediker, USA
About The Author
 Paula Black has delivered powerful and innovative marketing and graphic design solutions for more than twenty years through her Miami-based agency, Paula Black & Associates. Drawing from a strong background in branding and positioning, Paula placed her focus on the legal market and has since assisted numerous law firms with everything from designing memorable logos and standout marketing materials to marketing strategy and business growth. She has created The Little Black Book series and is a frequent speaker on the topics of law firm branding and positioning and has delivered speeches and seminars for groups including the Managing Partner Forum, TAGLaw and TIAG, and the Legal Marketing Association.
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