Marketing is still not highly regarded by modern law firms. This is especially true for solo and mid-sized firms, who neither have the resources or motivation to learn and implement strategic marketing. Yet, marketing offers such firms their best opportunity to survive and prosper. This book offers a comprehensive and relevant explanation of strategic marketing that will work for lawyers and their firms. As always, the success level is a function of whether the reader is willing to commit the time and energy to do this process.If you do, you will make more money!
About the Authors
John Burnett is Professor Emeritus in Marketing at the University of Denver. In his forty-one year career he has written nineteen books and written sixty-five articles. He has also consulted with companies such as AT&T, Coors, and Johnson& Johnson. During the last twenty-two years he has worked with law firms of all sizes, as expert witness, consultant , and coach. He is committed to helping lawyers understand strategic marketing.
Becky Carroll is founder of Petra Consulting Group/Customers Rock!, an award-winning consultancy focused on engaging customers through conversation, social media, and WOW customer experiences.Becky’s clients include Fortune 100 companies in addition to executives and small businesses. She is the author of top business blog Customers Rock! and teaches “Marketing via New Media” at UC San Diego. Becky is a personality on nationally-syndicated BigBizTalkRadio show and a sought-after speaker on social media/customer loyalty.
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