WEB RECORDING: BUILDING YOUR PROFESSIONAL REPUTATION
How would you like to have your ideal prospective clients routinely seeking you out?
Are your prospective clients “pre-sold” on working with based on their knowledge of your expertise, credentials and track record?
How can you stand out from the crowded professional field and separate yourself from the competition?
What are you doing on a consistent, systematic basis to build your reputation in the business community?
Building your personal brand: The top producers in the professions tend to be celebrated experts in their selected fields of expertise. They know that their personal brand and professional reputation are precious business building assets. So, they invest time, build their marketing skills and proactively, consistently and systematically build the kind of reputation that makes money – by leveraging the full compliment of personal marketing tools at their disposal.
The good news is that you can become a celebrated expert – by employing the best practices in personal marketing in the same way that the rainmakers do. The bad news is that most professionals either don’t proactively build their reputation or fail the use all the tools at their disposal.
This seminar will teach you to
Define your personal brand and professional reputation
Use the notion of client "trauma" to define your marketing messages
Use multiplication marketing: Building your professional reputation using multiple marketing channels
Create your personal marketing aresenal
We will even share a case study of a complete personal marketing campaign.
Our speakers will reveal the biggest reputation building mistakes and how to avoid them.
You will learn how to:
Become a visible leader in the right organizations
Larry Bodine is Editor of the LawMarketing Newsletter and founder of the LawMarketing Portal, www.LawMarketing.com, the No. 1 destinations online for news and information about law firm marketing.
Since 2000 Larry has also been a strategic marketing consultant based in the Chicago area. He advises law firms across the country on marketing strategy, individual sales plans, firm retreats and revamping Web sites. Typical assignments include developing a firmwide marketing strategy, meeting with partners to compose individual marketing plans and using technology to market a law firm.
He founded the LawMarketing Listserv in 1996, www.lawmarketing.biz, which is online email discussion group. He operates the LawMarketing Portal, www.LawMarketing.com, a news and information Web site that gets 50,000 unique visitors per month. He publishes the weekly LawMarketing Newsletter to 4,200 readers every other week.
He is the former Director of Communications of Sidley, Austin Brown & Wood, where he served for eight years. He has 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal, the National Law Journal, Lawyers Alert (renamed Lawyers Weekly) and other news publications.
Larry practiced law in Madison, Wisconsin and is a cum laude graduate of both Seton Hall University (J.D., 1981) and Amherst College (B.A., 1972).
Michael G. Cummings is the managing principal of SAGEProfessional/SAGE Law Marketing, based in St. Charles, IL. He has been a marketing strategy and business development consultant for over 20 years. Michael is co-author of a new book (2004) – The Best Practices of Legal Marketing.
Prior to establishing SAGE, Michael was a partner at Mercer Management Consulting - a leading business design consulting firm. At Mercer, he was responsible for new business development, managing client relationships and delivering business design engagements in the communications, information and industrial industries
He was an account leader of Mercer’s top account: IBM. Using his account planning, relationship management and selling skills, Michael helped Mercer to create over 300 senior executive relationships and a sustained base of business. He also led account teams aimed at expanding relationships with Motorola, Siemens and NCR.
Early in his career, Michael was a member of the team that established the marketing function at Andersen Worldwide (Arthur Andersen & Accenture).